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MS NOW’s Crooked Play

MS NOW’s push into video podcasts is accelerating, with the progressive network now in advanced discussions to license popular digital shows for air from Crooked Media and others, Status has learned.

Oliver Darcy
Oliver Darcy

Feb 6, 2026

MS NOW’s Crooked Play

MS NOW’s push into video podcasts is accelerating, with the progressive network now in advanced discussions to license popular digital shows for air from Crooked Media and others, Status has learned.

Oliver Darcy
Oliver Darcy

Feb 6, 2026

Jon Favreau, Alex Wagner, Daniel Pfeiffer, Tommy Vietor, and Jon Lovett speak at the "Pod Save America Live." (Photo by Jason Mendez/Getty Images for Tribeca Festival)

When Comcast announced in late 2024 that it planned to split off MS NOW and the rest of its cable assets, industry observers wondered what moves the progressive news channel might make to reengineer its business for a digital-first future. More than a year later, part of the Rebecca Kutler-led network’s strategy is beginning to come into focus.

At the outlet’s new Times Square offices, leadership has been placing particular emphasis on its podcasting division, especially video-forward shows. On Thursday, the network announced it will launch a new video podcast hosted by Symone Sanders Townsend and Eugene Daniels focused on the intersection of culture and politics. That adds to the network’s existing portfolio of 20 podcasts and 22 showcasts, including Nicolle Wallace’s “The Best People,” Chris Hayes’ “Why Is This Happening?,” and Rachel Maddow’s “Burn Order.” Wallace’s show, in particular, has proven to be a major online draw, with episodes often amassing hundreds of thousands of views on YouTube.

But the network is going much further in its embrace of podcasting. Status has learned that MS NOW is in advanced discussions with Crooked Media to strike a licensing deal that would…

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Oliver Darcy

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Status is the definitive nightly briefing that cuts through the noise to inform readers about what is really happening in the corridors of media power.

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