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MSNBC’s Prime Time Pinch

MSNBC’s new boss, Rebecca Kutler, gambled on a prime time reset—but the early ratings aren’t exactly lighting up the scoreboard.

Oliver Darcy
Oliver Darcy

Jul 4, 2025

MSNBC’s Prime Time Pinch

MSNBC’s new boss, Rebecca Kutler, gambled on a prime time reset—but the early ratings aren’t exactly lighting up the scoreboard.

Oliver Darcy
Oliver Darcy

Jul 4, 2025

MSNBC's logo. (Photo by Justin Sullivan/Getty Images)

Earlier this year, MSNBC’s newly appointed chief Rebecca Kutler made the kind of prime time shakeup that’s rare in television news. Viewers get attached to hosts, and habit is a powerful force. But Kutler, looking to put her stamp on the network and improve audience numbers at the progressive news channel, made some high-profile moves. She pulled the plug on “The ReidOut,” Joy Reid’s 7 p.m. program, and replaced “Alex Wagner Tonight” in prime time—programming changes that weren’t without controversy, generating backlash from some of the network’s top stars internally and among some viewers loyal to the existing lineup.

Now, with about two months of data in, the numbers suggest the overhaul of the lineup is, at the very least, off to a slow start out of the gate…

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Oliver Darcy

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