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Packing Up the Peacock

MSNBC is preparing to pack up its 30 Rock offices and shed its Peacock feathers as it embarks on a high‐stakes reinvention under new chief Rebecca Kutler.

Oliver Darcy
Oliver Darcy

Jul 30, 2025

Packing Up the Peacock

MSNBC is preparing to pack up its 30 Rock offices and shed its Peacock feathers as it embarks on a high‐stakes reinvention under new chief Rebecca Kutler.

Oliver Darcy
Oliver Darcy

Jul 30, 2025

MSNBC's logo. (Photo by Justin Sullivan/Getty Images)

In the coming weeks, moving boxes will begin to arrive at 30 Rockefeller Plaza. MSNBC staffers, long spread across multiple floors of the iconic building, will pack up decades of history and prepare for a symbolic leap into the future. By mid‑September, the network will trade its longtime home for new offices in Times Square, a two‑floor setup in the former BuzzFeed headquarters connected by dual staircases. “We are not going to some closet in FiDi,” one senior staffer quipped, noting that the modern space on floors will include new studios, a central newsroom, and, for the first time, a single contiguous home base.

The move—dubbed “Summer Camp” internally because it’s a temporary stop before a permanent headquarters is built—represents far more than a change of scenery. Later this week, employees will begin receiving…

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Oliver Darcy

Jon Passantino

Natalie Korach

Brian Lowry

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