HOME
POWER LINES
STORE
GIFT
ABOUT US
Logo
LOG IN
SUBSCRIBE
Logo
SUBSCRIBE

'Today's' Unsettled Tomorrow

As NBC supports Savannah Guthrie through an unimaginable personal ordeal, industry veterans tell Status the network will eventually have to consider difficult questions about the future of “Today.”

Natalie Korach
Natalie Korach

Feb 19, 2026

'Today's' Unsettled Tomorrow

As NBC supports Savannah Guthrie through an unimaginable personal ordeal, industry veterans tell Status the network will eventually have to consider difficult questions about the future of “Today.”

Natalie Korach
Natalie Korach

Feb 19, 2026

Dylan Dreyer, Savannah Guthrie and Craig Melvin on NBC's "Today." (Photo by NDZ/Star Max/GC Images)

On Tuesday, “Today” show hosts Hoda Kotb, Craig Melvin, and Carson Daly joined in an on-air prayer for Savannah Guthrie and her mother, led by the archbishop of New York, Ronald Hicks. “Bring hope, peace, some resolution to all of this, and let her know of the great love and support and prayers that surround her,” Hicks said, as the “Today” team appeared to get emotional, more than two weeks into the ordeal of Nancy Guthrie’s disappearance.

While the priority inside NBC remains supporting Guthrie through this incredibly painful time and covering the developing story surrounding one of its news division’s biggest names, the situation has created a cloud over “Today,” an extremely lucrative television franchise. And, as uncomfortable as it is, planning for what might come next for the show is surely on the minds of NBC executives at 30 Rock, according to conversations with half a dozen television news veterans, weighing various scenarios and options about what they can do if their star anchor is off for an extended stretch, or worse, chooses not to return to a program that generates hundreds of millions in advertising revenue.

“This sad moment in ‘Today’ history illustrates the positives of seeing everybody rally together behind Savannah and the show doing as well as it is during an Olympics,” one veteran TV executive told Status, pointing to the elevated ratings. But what the executive called an “incredible testament to the strength of the family” has to be balanced against concerns that there is “not a natural in-house successor” to Guthrie at the moment.

A majority of the TV veterans who spoke to Status…

The remainder of this newsletter is for paid subscribers only.

Unlock the Rest

Scoop-driven reporting and sharp-edged analysis. See why thousands of industry professionals rely on Status.

Already a subscriber? Sign in.

A subscription gets you full access to our nightly newsletter, which includes:

✅ Essential reporting on and analysis of the Fourth Estate, Silicon Valley, Hollywood, the Information Wars, and more.

✅ Hand-curated links to the most consequential stories moving the needle in the key corridors of the industry.

✅ Unlimited access to our online archive where you can read previous editions of the newsletter.

Become a Member

Keep reading

VIEW MORE
caret-right
About Us
arrow-right
Archive
arrow-right
Go Premium
arrow-right
Quick Links

Home

Power Lines

Archive

Shop

Gift

About Us

Advertise With Us

Authors

Oliver Darcy

Jon Passantino

Natalie Korach

Brian Lowry

Status is the definitive nightly briefing that cuts through the noise to inform readers about what is really happening in the corridors of media power.

© 2026 Status News Inc..
beehiivPowered by beehiiv