“This isn’t what a turnaround looks like. This is what a train wreck looks like.”
That was how one veteran television executive put it to me Tuesday, after I asked about new ratings data showing that Tony Dokoupil’s “CBS Evening News” has continued to hemorrhage viewers and sink to new lows, as Bari Weiss’ hand-selected anchor struggles to hold the audience.
Indeed, according to Nielsen data obtained by Status, Dokoupil’s most recent week, beginning April 20, marked the lowest-rated stretch in total viewers since he took over the broadcast. The program averaged just 3.7 million viewers—slipping below the once-unthinkable 4 million threshold. In the advertiser-coveted 25-54 demographic, the show averaged only 467,000 viewers.
But that's not the worst of it. According to the ratings data obtained by Status, the broadcast…
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